I don't think I need to feel bad about gaming the system, or anything like that, when I bought a gift card for bonus rewards. So far, I've used my gift card twice and still have $30.64 left. I'm assuming that gift cards are accounted for in-house, so my small purchases with the gift card will save Home Depot a bit of money on the credit card transaction fees. There was the initial transaction fee when I bought the card, but after that each purchase should save them $0.25 or so.
More than that, having the gift card in my wallet encourages me to shop at Home Depot for things I might not normally go there for. The more you bring someone in, the more likely they are to buy something they didn't really want.... Even more important, this has gotten me to write two whole posts on this now, so I've advertised for them to... what, two or three people? ;)
Also, in addition to Chase's Rewards Plus program, Bank of America has their Add It Up program. It seems to offer similar deals on the big stores, but has its own collection of smaller merchants. One that was heavily featured when I just now looked at it was 50% off match.com. I'm sure the fine print makes it hard to use, but that's definitely not available through Chase. Check your banking institution or credit card supplier, and let me know if you find any good deals!
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