My brother (babaBrian and Internet Video of the Day) told me to add Google Analytics to this here blog and I'm glad he did. It's a lot of fun to see what brings people in. I don't particularly care how long they stay or what pages they visited, but the Google search information presented is fascinating.
For instance, since I've added Google Analytics, there have been 9 Google search referrals. In all the following, the quotes mark the keywords used and are not included in the actual search box. If you type in "earnings strategy" as a search, my blog is miraculously #1! I'm also the #1 result for "how to profit when option assigned." I'm #2-#5 on the rest so far ("google share implied volatility," "grmn strangle earnings," "implied volatility profiting earning seasons," "options assigned," and "svnt blog"). The financial posts are evidently the most popular. Perhaps I should get back to that topic again.
I can see how Google Analytics would be helpful for a serious website looking to bring in advertising revenue, track the sales process, or something similar. Mostly, though, I think it's just fun and interesting to see which random searches find you.